I had to choose a business I wanted to rebrand myself. I chose the café Det Lille Kafferisteri in Hundested. Among other things, they wanted to give their customers the feeling of the good old days.

They both have the café called “Det lille Kafferisteri” and the shop “Det lille Fristeri”.
The company has a lot of great values, but lacks a coherent strategy and associated visual identity.

If you can evoke the consumer's emotions through nostalgia, they are more likely to remain loyal customers.

First of all I changed the name to “Fristeriet”, to connect both the café and the shop, so it's clear that they are connected.
To capture the nostalgia, I looked at old coffee cans, pin-ups and advertisements from the 60s. Inspired by this, I chose to make different collages that would be the visual style.
I aimed to connect past and future through presence.
Tagline in english: “Tempted by the past, roasted by the present.”